Data Collection |
Segmentation and Filtering |
- We recommend the data that needs to be collected from the
customers.
- We map this data to their spend behaviour and extract interesting
details about their patterns.
- A lot of our marketing efforts are dependants on This data,
so it is one of the most crucial links of The program.
- Data is stored in securely.
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- We filter this data to see patterns and fit them into Different
segments classified by various demographic factors.
- These segments are based on age, sex, area, income,frequency
of visits, spend amounts, response rate to DMs,etc.
- This is the core feature of our Customer Loyalty Platform
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Communication Tools |
Offers and Promotions |
- The CLP can automatically send out emails, SMSs, And print
labels for physical mail.
- Seamlessly import large lists into the CLP, filter the Data
and then send out mass communication either Through email blasts
or SMSs.
- Clients can store custom email and SMS templates From which
they can choose while sending Out campaigns
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- You can run numerous different types of offers
and Promotions using the CLP.
- Discount coupons, special discount periods, or Weekend offers,
etc
- The CLP can complement as your complete web based Marketing
tool kit.
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Points Engine |
Rewards Engine |
- Our points engine tracks every transaction by
every customer at all times, across multiple channels.
- Each item on each bill is linked to the customer along with
its associated points earned.
- The complete point history is stored and reflects the transaction
history, including returns.
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- Set up rewards against points.
- Customers can redeem rewards against future room Reservations,
spends in restaurants, and other facilities.
- We set up a rewards catalogue for redemption of points.
- The CLP offers a lot of flexibility in the setting up business
rules for setting up reward rules
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Cutomer Support Module |
Web Services |
- The platform is extendable to support call center
activities where all interactions with the customer can be
stored.
- This can be integrated to cover all interaction channels.
It has an appointment module, which sets reminders for CSRs.
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- Almost all of the CLPs functionalities are available
as web services which can easily integrate with other applications
that exist in the operating environment.
- Interoperability is made easy using an extensive web services
library set.
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Cross Channel Compatability |
Reporting / OLAP Analysis |
- The CLP can integrate with all cross channel
activities of the Client.
- From operations that are handled within the premises, to call
center operations (bookings, enquiries, etc), to online activities
like reservations, account details, redemption catalogue, etc.
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- Get a large number of built in reports which
gives a 360 degree view of the operations within the Loyalty
Program and related activities.
- These reports can be triggered off to the management on a scheduled
basis.
- Drag and drop custom variables and build reports using cubes
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Data Visualization |
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- Get reports in graphical formats.
- Makes for easy analysis of data.
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