Data Collection

Segmentation and Filtering

• We recommend the data that needs to be collected from the customers.
  
• We map this data to their spend behaviour and extract interesting details about their patterns.
  
• A lot of our marketing efforts are dependants on This data, so it is one of the most crucial links of The program.
  
• Data is stored in securely.

• We filter this data to see patterns and fit them into Different segments classified by various demographic factors.
  
• These segments are based on age, sex, area, income,frequency of visits, spend amounts, response rate to DMs,etc.
  
• This is the core feature of our Customer Loyalty Platform

Communication Tools

Offers and Promotions

• The CLP can automatically send out emails, SMSs, And print labels for physical mail.
  
• Seamlessly import large lists into the CLP, filter the Data and then send out mass communication either Through email blasts or SMSs.
  
• Clients can store custom email and SMS templates From which they can choose while sending Out campaigns

• You can run numerous different types of offers and Promotions using the CLP.
  
• Discount coupons, special discount periods, or Weekend offers, etc
  
• The CLP can complement as your complete web based Marketing tool kit.

Points Engine

Rewards Engine

• Our points engine tracks every transaction by every customer at all times, across multiple channels.
  
• Each item on each bill is linked to the customer along with its associated points earned.
  
• The complete point history is stored and reflects the transaction history, including returns.

• Set up rewards against points.
  
• Customers can redeem rewards against future room Reservations, spends in restaurants, and other facilities.
  
• We set up a rewards catalogue for redemption of points.
  
• The CLP offers a lot of flexibility in the setting up business rules for setting up reward rules

Cutomer Support Module

Web Services

• The platform is extendable to support call center activities where all interactions with the customer can be stored.
  
• This can be integrated to cover all interaction channels.
  It has an appointment module, which sets reminders for CSRs.

• Almost all of the CLPs functionalities are available as web services which can easily integrate with other applications that exist in the operating environment.
  
• Interoperability is made easy using an extensive web services library set.

Cross Channel Compatability

Reporting / OLAP Analysis

• The CLP can integrate with all cross channel activities of the Client.
  
• From operations that are handled within the premises, to call center operations (bookings, enquiries, etc), to online activities like reservations, account details, redemption catalogue, etc.

• Get a large number of built in reports which gives a 360 degree view of the operations within the Loyalty Program and related activities.
  
• These reports can be triggered off to the management on a scheduled basis.
  
• Drag and drop custom variables and build reports using cubes

Data Visualization

• Get reports in graphical formats.
  
• Makes for easy analysis of data.